Shredz

Year

Deliverables

As part of a talented team, I led the creative direction and spearheaded the UI and UX redesign of Shredz.com, a fitness brand widely recognized and trusted by top athletes and influencers. I was responsible for driving the visual and user experience strategy, ensuring the new design aligned with the brand’s energetic identity while enhancing usability and e-commerce performance. By implementing intuitive navigation, mobile-first design, and a streamlined customer journey, our team successfully modernized the digital experience, helping Shredz.com better connect with its global fitness community.