I’m a designer
who builds. Products, websites, brands and experiences.

I work across product strategy, UX/UI and visual design to bring structure to complex work. From early ideas to polished systems, I focus on clear decisions, useful details and getting the work ready to ship.

SELECTED BRANDS I’VE
WORKED WITH
Anywhere
Hard Rock
Muscle Maker Grill
Stewart’s
SELECTED WORK

Good ideas should make their way into thereal world.

Explore all work
HOW I CAN HELP

A clear idea.The range to build it.

I work across product, web and brand, so strategy, interface and visual direction stay connected instead of getting lost between handoffs.

01

Product design +
MVP development

Product strategy, UX/UI, prototypes and AI-assisted MVPs for new products and complex workflows.

  • Product strategy
  • UX architecture
  • UI + prototyping
  • Design systems
  • SaaS + dashboards
  • Mobile apps
  • AI-assisted MVPs
Let’s talk about your project
02

Web + ecommerce

Websites and ecommerce experiences designed to be clear, fast and easy to use.

  • Responsive websites
  • Website redesigns
  • Landing pages
  • Ecommerce UX
  • Checkout + subscriptions
  • Selected development
Let’s talk about your project
03

Brand identity

Logos, identity systems, typography and visual direction built to work across product and marketing.

  • Brand direction
  • Logo design
  • Visual identity
  • Typography + color
  • Graphic systems
  • Launch assets
Let’s talk about your project
04

Marketing +
visual design

Campaigns, sales materials, social graphics, packaging and the everyday design work brands need.

  • Campaign design
  • Social media creative
  • Digital advertising
  • Marketing assets
  • Graphic design
  • Print design
Let’s talk about your project
MONTHLY DESIGN PARTNERA little more continuity. A lot less starting over.
THE PERSON BEHIND THE WORK

BILLY BY DESIGN.

Billy seated outdoors beneath palm trees.

I'm Billy Karafiloski, a New Jersey-based senior product and visual designer with 10+ years across SaaS, ecommerce, web, mobile and brand. I work across strategy, UX/UI and visual systems to move ideas from concept toward working products.

I like complex problems, clear systems and work that leaves the design file.

MORE ABOUT ME
CURRENTLY

Senior Product Designer / Freelance
Greater Than 14

PREVIOUSLY

Combustion Group
General Trading · NJ Devils

Résumé

GOOD THINGS
START WITH
a conversation.

Have something to build or improve?

Start a project Prefer to talk first?