I’M A DESIGNER
WHO BUILDS
products, websites, brands and experiences.

SELECTED BRANDS I’VE
WORKED WITH
Anywhere
Hard Rock
Muscle Maker Grill
Stewart’s
A LITTLE CONTEXT ↘

I work across product strategy, UX/UI and visual design to bring structure to complex work. From early ideas to polished systems, I focus on clear decisions, useful details and getting the work ready to ship.

SELECTED WORK

Good ideas should make their way into the real world.

Explore all work
HOW I CAN HELP

A clear idea.The range to build it.

I work across product, web and brand, so strategy, interface and visual direction stay connected instead of getting lost between handoffs.

01

Product design +
MVP development

Product strategy, UX/UI, prototypes and AI-assisted MVPs for new products and complex workflows.

  • Product strategy
  • UX architecture
  • UI + prototyping
  • Design systems
  • SaaS + dashboards
  • Mobile apps
  • AI-assisted MVPs
Let’s talk about your project
02

Web + ecommerce

Websites and ecommerce experiences designed to be clear, fast and easy to use.

  • Responsive websites
  • Website redesigns
  • Landing pages
  • Ecommerce UX
  • Checkout + subscriptions
  • Selected development
Let’s talk about your project
03

Brand identity

Logos, identity systems, typography and visual direction built to work across product and marketing.

  • Brand direction
  • Logo design
  • Visual identity
  • Typography + color
  • Graphic systems
  • Launch assets
Let’s talk about your project
04

Marketing +
visual design

Campaigns, sales materials, social graphics, packaging and the everyday design work brands need.

  • Campaign design
  • Social media creative
  • Digital advertising
  • Marketing assets
  • Graphic design
  • Print design
Let’s talk about your project
MONTHLY DESIGN PARTNERA little more continuity. A lot less starting over.
THE PERSON BEHIND THE WORK

BILLY BY DESIGN.

Billy seated outdoors beneath palm trees.

I'm Billy Karafiloski, a New Jersey-based senior product and visual designer with 10+ years across SaaS, ecommerce, web, mobile and brand. I work across strategy, UX/UI and visual systems to move ideas from concept toward working products.

I like complex problems, clear systems and work that leaves the design file.

MORE ABOUT ME
CURRENTLY

Senior Product Designer / Freelance
Greater Than 14

PREVIOUSLY

Combustion Group
General Trading · NJ Devils

Résumé

GOOD THINGS
START WITH
a conversation.

Have something to build or improve?

Start a project Prefer to talk first?