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Forward Movement

Led the rebrand of MVMT10K, a community-focused platform by The Indianapolis Foundation, as it transitioned to its new identity: Forward Movement.

All brand + visual work
Forward Movement arrow and wordmark identity in navy and cyan on a paper mockup
ROLE

Rebrand

DISCIPLINES

Brand identity + Visual system

INDUSTRY

Civic / nonprofit

BRAND

Forward Movement / The Indianapolis Foundation

Connected to its foundation

The goal was to reflect a sense of progress, unity, and long-term impact while staying visually connected to the parent foundation. The refreshed branding incorporated key elements and colors from The Indianapolis Foundation’s visual identity, creating a cohesive look that felt both familiar and future-focused. The result was a modern, uplifting brand system designed to support storytelling, community engagement, and civic action.

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Bloom & Birch

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