HappyMealPrep is a white-label platform for meal delivery businesses, created in 2020 in response to the surge in demand during the COVID-19 pandemic. It allows clients to launch branded websites and mobile apps with features like subscriptions, loyalty points, and order tracking. The platform has grown steadily, with over 100 clients in more than 50 countries. I’ve led the visual direction since day one, designing the full interface for web and mobile, client dashboards, and branded experiences, while continuing to evolve the product as it scales globally.
My Role
As the Design Lead for HappyMealPrep, I was in charge of the full visual direction of the platform from the early concept stage through years of ongoing development. I designed the entire UI system that now powers over 100 white-labeled brands across more than 50 countries. My work included building modular components, responsive templates, and a flexible design system that made it easy to onboard new clients quickly. I created the web store builder, meal pages, checkout flows, and dashboards used by both business owners and end customers. I also designed fully branded mobile apps for iOS and Android to match the web experience. In total, I built over 60 reusable UI components, set up the typography and color system, and made sure everything was consistent, accessible, and scalable across devices. I worked closely with developers, product managers, and external clients to bring everything to life in a way that was both user-friendly and technically sound. On top of that, I helped design the user experience for key integrations like label printing, SMS marketing, and delivery tracking. I also supported internal teams with branding, onboarding visuals, and visual QA as the platform continued to grow.
Core Platform Features
01
Website Builder
A drag-and-drop store page builder supporting dynamic macros for ingredients, allergens, nutrition info, and meal tags. Clients could instantly launch custom meal store pages.
02
Subscriptions
Users can subscribe to weekly or monthly meal plans. The dashboard tracks active subscriptions, renewals, and billing, all white-labeled to match the client brand.
03
Loyalty Program
Every order earns reward points. Users can redeem them for free meals, increasing retention and average order value
04
Admin Dashboard
A robust interface for clients to track revenue, sales volume, meal popularity, churn, and performance across locations.
Custom Websites
Although the platform used a shared set of themes, each client site was uniquely white-labeled with custom branding, color schemes, logos, and content. This allowed us to strike a balance between fast deployment and personalized design. Below is a selection of real sites launched using HappyMealPrep, showcasing the visual range we achieved across different markets and regions.
Custom Apps
In addition to the web experience, we delivered fully branded mobile apps for both iOS and Android. Each app was white-labeled to match the client’s brand and included features like meal browsing, subscriptions, loyalty points, and order management. The apps were designed to mirror the website while offering a smooth, mobile-first experience for users on the go.
