Stewart’s Spiked Seltzer

Overview

With four new bold flavors launching under the spiked seltzer line, I was brought in to design both the product packaging and the marketing website, ensuring that the visual identity honored Stewart’s nostalgic roots while appealing to a younger, trend-aware audience.

Challenge

Entering a saturated hard seltzer market, Stewart’s Spiked needed to stand out on crowded shelves and screens. The challenge was to create packaging that communicated flavor-forward energy, premium quality, and brand legacy, all while remaining compliant with alcohol packaging regulations. Simultaneously, the website needed to be fast, visually impactful, and mobile-optimized for product discovery, flavor browsing, and store locator access.

My role

Designed can and box packaging for four signature flavors: Orange Cream, Black Cherry, Root Beer, and Raspberry Lime, with each reflecting the brand’s unique identity. Developed a responsive marketing website showcasing the product line, brand story, and retail availability. Created a modular digital style guide to support future brand extensions and marketing campaigns. Produced 3D product mockups and visual assets for web and social media use.