Bloom & Birch

For Bloom + Birch, a luxury floral delivery brand founded by Albie Manzo, I designed a complete visual identity that helped position the company as both modern and timeless.

All brand + visual work

Bloom and Birch branded card nestled among flowers

ROLE

Visual identity, packaging + ecommerce design

DISCIPLINES

Brand identity + Packaging + Web

INDUSTRY

Luxury florals

BRAND

Bloom + Birch

A modern, timeless identity

This included a sophisticated logo system, elegant packaging for long-lasting floral arrangements, and a clean, user-friendly e-commerce website. The brand aesthetic was crafted to reflect the premium nature of the product, appealing to both boutique shoppers and upscale online buyers. Together, these design elements supported Bloom + Birch’s expansion from the West Coast to the East Coast, helping the brand make a memorable entrance into new markets.

A man holding a floral arrangement in a black Bloom and Birch presentation box — Branded presentation packaging.

A red rose tied with a black Bloom and Birch branded ribbon — The identity carried through to the finishing details.

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Forward Movement

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GOOD THINGS
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Bloom & Birch

A modern, timeless identity

Forward Movement

GOOD THINGSSTART WITHa conversation.A CONVERSATION.A QUESTION.A ROUGH IDEA.A “WHAT IF?”↗

GOOD THINGS
START WITH
a conversation.